GATHER AT PROTOCOL
New American Restaurant & Cocktail Bar
Downtown Amherst, Massachusetts
Downtown AmherstHigh end & low brow, baby!
Make your night fun & delicious, that’s our Protocol
New American plates, craft cocktails and a 50-foot copper bar, all under 300 living plants in the biggest dining room in downtown Amherst.
“Exquisitely decorated, staff is full of great people and the rotating menu is a refreshing treat.”
C. F. · Google
“I go for a drink & a nibble. Adventurous selection of appetizers that changes with the season. Well crafted cocktails.”
Shoshona K. · Google
“Is there a place like Protocol? Nope. Love the vibes, and the cuisine is hot.”
Nefeli F. · Google
Cocktails
Spirited & spirit-free cocktails that make you smile, first sight to last drop
- House-made syrups
- Centrifuge-spun flavors
- Fresh-squeezed juice
Food
A seasonally rotating menu that’ll have you asking for ‘one of each!’
- Rotating seasonal menu
- Local ingredients
- In-house breads daily
Let’s plan something special.
Host your next event in the largest space in downtown Amherst
Rehearsal dinners, showers, staff parties and department mixers, from a semi-private corner for 15–25 to a full buyout.
Find us in downtown Amherst
Across from Kendrick Park and steps from UMass Amherst & Amherst College, with 800+ on-street and town-lot parking spaces within a few minutes’ walk.
Open daily
- Sun–Thu
- 4pm – 10pm
- Fri–Sat
- 4pm – midnight
- Late night
- Fri + Sat, 10pm – midnight
Follow along @protocolamherst
