Take a look around.

Photos

New American plates, craft cocktails and the biggest dining room in downtown Amherst. Here’s a taste before you come in.

The copper bar and backlit bottle shelves at Protocol in Amherst, MA — The Space

Triple-patty cheeseburger on a house-made bun at Protocol — Food

Red cocktail punch served from a crystal dispenser on the bar — Drinks

Guests dining under warm light and hanging plants in Protocol's dining room — The Space

Braised pork ribs with scallions and a draft beer — Food

Three colorful craft cocktails on the bar at Protocol — Drinks

Close-up of a slider with lettuce, pickles and house sauce — Food

A Protocol bartender building cocktails behind the bar — Drinks

Protocol's dining room with hanging plants and big front windows — The Space

A martini-style cocktail garnished with a sprig of dill — Drinks

Round wooden booth seating inside Protocol — The Space

A group of friends gathered around a table at Protocol — The Space

Bottles and hanging glassware on the back bar — Drinks

A table set with a glass water carafe beside the booths — The Space

A group sharing dinner at a long table in Protocol's dining room — The Space

Come see it in person.

Reserve a Table @protocolamherst